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    2. SEO Tactics
    3. Inconsistent NAP / Space in Street Name

    Inconsistent NAP / Space in Street Name

    SEO Tactics
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    • pg181
      pg181 Subscriber last edited by

      I have an issue with an address. Some sources use a space in it, others do not.

      For example:
      '123 Blue Berry Road' is recognized by Google, various other sites and Google will correct the search if not using the space.

      '123 Blueberry Road' is recognized by the USPS.

      To make things more complicated, the road is split between 3 towns. 1 of which is recognized by Google as the proper usps validated 'Blueberry Road'

      And as if it couldn't get even more complicated than that, the address is recognized by USPS as a different town than the location is actually in or taxed as. But that's not really the problem, because everyone agrees that the wrong town is how USPS recognizes it and that will be that. It's just the space that is the issue.

      How much of an affect will this have either way I go with it?

      Thanks in advance!

      MiriamEllis 1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert @pg181 last edited by

        @pg181 Thanks for bringing your question here. Good news is, the space should not have any significant impact if you use whatever Google's preferred version is within Google's own product. The town issue may confuse customers who are new in the area though, but there's nothing you can do about this other than advocating for the USPS to get it right.

        1 Reply Last reply Reply Quote 0
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