Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Mozscape API
    • Free SEO Tools
      • Competitive Research
      • Link Explorer
      • Keyword Explorer
      • Domain Analysis
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your All-In-One Suite of SEO Tools

        The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

        Learn more
        Try Moz Pro free
        Illustration of Moz Pro
      • Moz Local

        Complete Local SEO Management

        Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.

        Learn more
        Check my presence
        Illustration of Moz Local
      • STAT

        Enterprise Rank Tracking

        SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.

        Learn more
        Book a demo
        Illustration of STAT
      • Mozscape API

        The Power of Moz Data via API

        Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.

        Learn more
        Get connected
        Illustration of Mozscape API
      • Compare SEO Products
    • Free SEO Tools
      • Competitive Research

        Competitive Intelligence to Fuel Your SEO Strategy

        Gain intel on your top SERP competitors, keyword gaps, and content opportunities.

        Find competitors
        Illustration of Competitive Research
      • Link Explorer

        Powerful Backlink Data for SEO

        Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.

        Get link data
        Illustration of Link Explorer
      • Keyword Explorer

        The One Keyword Research Tool for SEO Success

        Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.

        Search keywords
        Illustration of Keyword Explorer
      • Domain Analysis

        Free Domain SEO Analysis Tool

        Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

        Analyze domain
        Illustration of Domain Analysis
      • MozBar

        Free, Instant SEO Metrics As You Surf

        Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.

        Try MozBar
        Illustration of MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

        Read the Beginner's Guide
      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

        See All SEO Guides
      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

        Visit the Learning Center
      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

        Explore the Catalog
      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

        View All Webinars
      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

        Find SEO Answers
      The Impact of Local Business Reviews
      SEO Industry Report

      The Impact of Local Business Reviews

      Learn more
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

        Grow Your Business
      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

        Read Our Story
      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

        Drive Client Success
      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

        See What's Possible
      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

        Scale Your SEO
      • New Releases

        Get the scoop on the latest and greatest from Moz.

        See What’s New
      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Mozscape API
      • Mozscape API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. Optimizing shop content for desktop and mobile users

    Optimizing shop content for desktop and mobile users

    On-Page Optimization
    seo tactics mobile first indexing ecommerce
    1
    1
    2193
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • JCN-SBWD
      JCN-SBWD Subscriber last edited by JCN-SBWD

      When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose.

      dekstop.png

      When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient.

      mobile.png

      I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this:

      1. Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)?

      2. Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs?

      3. If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products?

      Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post?

      Many thanks for any advice offered.

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • Dingos

        URL structure for same product in multiple categories?

        url inspection breadcrumbs technical seo seo tactics

        Hello everyone ! I am building an ecom store using wordpress. I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories? Categories Assigned: tshirt, blue, striped
        Product Name: blue-striped-tshirt Option 01: Matching site navigation breadcrumb to product url URL - ecomstore.com/tshirt/blue-striped-tshirt
        Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
        Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
        Breadcrumb - home/type/striped/blue-striped-tshirt Option 02: Same product urls and different breadcrumbs based on user site navigation URL - ecomstore.com/tshirt/blue-striped-tshirt
        Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
        Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
        Breadcrumb - home/type/striped/blue-striped-tshirt I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword. Which option is the best according to your experience or is there any other best practice?

        Technical SEO | | Dingos
        0
      • LPantell

        How to Incorporate Awkward Keyword Phrases

        seo tactics keywords

        Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

        On-Page Optimization | | LPantell
        0
      • LPantell

        Inserting Keywords in Web Pages

        seo tactics keywords

        Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?

        On-Page Optimization | | LPantell
        0
      • blitzna101

        Unsolved Are my local pages watering down my website?

        local ranking factors landing pages local seo tactics

        We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?

        SEO Tactics | | blitzna101
        0
      • Yash2002

        Will amp be effective in 2022?

        seo tactics algorithm update

        Will AMP be effective in 2022? I am thinking of using AMP on my website since Core Web Vitals has become a ranking factor. For mobile devices, I guess AMP would be a good option to align with the Core Web Vital update.

        Algorithm Updates | | Yash2002
        0
      • Bjork

        Duplicate content because of member only restrictions on a forum.

        Our website's Community Forum links to the membership profile pages, which by default are blocked for non-members. https://www.foodbloggerpro.com/community/ https://www.foodbloggerpro.com/community/member/1301/ We're getting warnings in Moz for duplicate content (and errors) on these member profile pages. Any ideas for how we can creatively solve this problem? Should we redirect those pages or just beef them up with more content? Just ignore it and assume that search spiders will be smart enough to figure it out? See attached video for further explanation. Community_Area.mp4

        On-Page Optimization | | Bjork
        0
      • Imajery

        10 Mobile Pages. 5 Desktop Pages. Canonnical to where?

        I  have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks

        On-Page Optimization | | Imajery
        0
      • ScottBaxterWW

        Over Optimization Penalty

        Hi Guys, I was listening to the over optimization penalty Matt Cutts was talking about at SXSW over at Search Engine Land. http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627# Looking at my on-page reports through SEOMOZ I have A report cards for each page, will we be OK or do we need to take a look? Thanks, Scott

        On-Page Optimization | | ScottBaxterWW
        1
      Moz logo
      • Contact
      • Community
      • Free Trial
      • Terms & Privacy
      • Jobs
      • Help
      • News & Press
      • Mozcon
      © 2021 - 2023 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

      Looks like your connection to Moz was lost, please wait while we try to reconnect.